Gustl's 914 Porsche Marketing Brochure Archive

 

Home      Email Me

 

Wolfgang Scheicher, better known as ‘Gustl’ in our 914 community, provided much of the information presented here including most of the good quality images, from his extensive 914 brochure collection for your information and enjoyment. This webpage is dedicated to Wolfgangs' endless enthusiasm for the 914 VW-Porsche and recognizes his considerable contributions to the 914 community. Contact Wolfgang at Gustl-at-914freunde-dot-de with any questions.

 

If you have better information or images, please send them to me and I will give you credit.

 

Brochure Cover Image

 

Brochure ID

and

Market

 

Brochure Title

1970 Model Year

 

 

70G1

 

W6-500-0969-0404

September 1969

 

Germany

Der VW-Porsche 914

8.25” x 11.6”

70G2

 

W5-180-1069-0704

October 1969

 

Germany

 

VW und Porsche stellen den kompromißlosen

Sportwagen vor:  VW-Porsche 914

9.8” x 13.8”

 

70G3

 

F1-005-1169-03B6

November 1969

 

Germany

VW-Porsche Vertriebsgesellschaft mbH

Verkaufsprogramm 1970

11” x 8.35”

70G4

 

W7-065-1169-0404

November 1969

 

Germany

Die Sportomatic.

8.25” x 11.6”

70G5

 

F3-015-1069-0504

October 1969

 

Germany

Einladung (an invitation to test drive a 914 and 914/6)

8.25” x 5.5”

70B1

 

W6e-030-1069-0404

October 1969

 

Britain

The VW-Porsche 914

8.25” x 11.6”

70B2

 

W5e-010-0270-0704

February 1970

 

Britain

VW and Porsche present the no-compromise sports car: 

VW-Porsche 914

9.8” x 13.8”

70B3

 

Britain

VW-Porsche Vertriebsgesellschaft mbH

Sales Program 1970

70B4

 

W7e-0170-0404

January 1970

 

Britain

The Sportomatic

8.25” x 11.6”

70F1

 

W6f-70-0969-0404

September 1969

 

France

La VW-Porsche 914

8.25” x 11.6”

70F2

 

W5f-040-1069-0704

October 1969

 

France

VW et Porsche vous presentment une voiture de sport absolument

libre de tout compromise:  la VW-Porsche 914

9.8” x 13.8”

70F3

 

W7f-010-0270-0404

February 1970

 

France

La Sportomatic

8.25” x 11.6”

70I1

 

Italy

Volkswagen e Porsche presentano

la vettura sportive senza compromessi:  la 914.

9.8” x 13.8”

70USA1

 

87-13-06010

 

USA

If you don’t get a back seat,

you should at least get an engine in its place.

10.6” x 13.9”

70USA2

 

87-13-06020

 

USA

Why a mid-engine Porsche?

8.75” x 12”

 

Courtesy of Toby Erkson

70USA3

 

33-70-06010

 

USA

Why did Porsche make six Porsches this year?

9.15” x 3.6”

70USA4

 

USA

You are invited to be here when the lights go on.

70K1

 

(No brochure code)

 

Germany

Karmann

9.45” x 4.75”

70VW1

 

152.958.00

September 1969

 

Germany

Der Käfer und seine Nachkommen.

10.25” x 7.24”

70VW2

 

(No brochure code)

 

France-Netherlands

Gamme 70 Gamma

4" x 8.5" or a total of 24.5" x 8.5" when folded out

1970 Leasing

 

USA

1970 Leasing - Cutright Porsche Audi

1971 Model Year

 

 

71G1

 

W35-100-0970-1104

September 1970

 

Germany

VW-Porsche 914 Der Sportwagen mit Mittelmotor

8.25” x 11.6”

71G2

 

F14-003-0970-03B6

September 1970

 

Germany

 

VW-Porsche Vertriebsgesellschaft mbH

Verkaufsprogramm 1971

11” x 8.3”

71G3

 

W37-050-0970-0401 So.

September 1970

 

Germany

86 Stunden Marathon de la Route auf dem Nurburgring:

4 pages

8.25” x 11.6”

71B1

 

W35e-030-0970-1104

September 1970

 

Britain

VW-Porsche 914 The mid-engined sports car

8.25” x 11.6”

71B2

 

Britain

 

VW-Porsche Vertriebsgesellschaft mbH

Sales Program 1971

11” x 8.3”

71F1

 

W35f-030-0970-1104

September 1970

 

France

VW-Porsche 914

La voiture de sport avec moteur central

8.25” x 11.6”

71D1

 

None

1970

 

Dutch

VW-Porsche 914

de sportwagen met centrale motor

8.25” x 11.6”

71I1

 

W35i-023-0970-1104-252.514.51/P

September 1970

 

Italy

Volkswagen-Porsche 914

La vettura sportiva con motore centrale

8.25” x 11.6”

71USA1

 

33-70-16010

 

USA

Six ways to fall in love with a Porsche this year.

9.15” x 3.6”

71USA2

 

33-73-16010

 

USA

Why a mid-engine Porsche?

8.75" x 12"

71USA3

 

36-70-12021

 

USA

Shhhh.

4” x 8”

71K1

 

June 1971

 

Germany, France, Britain

Karmann History 1874-1971 – 28 pages

9.15” x 9.15”

1972  Model Year

 

 

72G1

 

W47-100-971-0704

September 1971

 

Germany

Der Sportwagen mit dem Rennwagenkonzept:

Der VW-Porsche 914.

11.6” x 8.25”

72G2

 

W49-080-971-0704

September 1971

 

Germany

 

Der Sportwagen mit dem Rennwagenkonzept:

Der VW-Porsche 914.

13.8” x 9.8”

72B1

 

W47e-018-971-0704

September 1971

 

Britain

The Sports Car with the Race Car Design:  The VW-Porsche 914

11.6” x 8.25”

72F1

 

W47f-022-971-0704

September 1971

 

France

La voiture de sport avec la conception

des voitures de cours la VW-Porsche 914

11.6” x 8.25”

72F2

 

W49f-012-971-0704

September 1971

 

France

 

La voiture de sport avec la conception des voitures de cours

la VW-Porsche 914

13.8” x 9.8”

72I1

 

Italy

Volkswagen-Porsche 914:

costruita come una vettura da corsa

11.6” x 8.25”

72D1

 

W47

February 1972

 

Denmark

Sportsvognen med racervognsdesign

VW-Porsche 914

11.6” x 8.25”

72J1

 

None.

 

Japan

'72 Porsche

21 cm x 30 cm

72USA1

 

(No brochure code)

 

USA

11” x 8.5”

72USA2

 

33-73-26010

 

USA

Let it entertain you.

8.25” x 10.5”

72USA3

 

52-10-28011

 

USA

Accessories

9.5” x 10”, 12 pages

72USA4

 

USA

Porsche goes racing!

72USA5

 

36-73-15010

September 1971?

 

USA

"I wanted to design a sports car young people could afford."

Dr. Ferry Porsche

8.5” x 5.5”

72Blau1

 

1972

 

Britain

"Blaupunkt Car Radio"

8.25” x 11.75”

72C1

 

645 934 200

September 1971

 

Canada

"Porsche presents the no-compromise sports car: Porsche 914."

Dr. Ferry Porsche

9.8” x 13.8”

Courtesy of Alan Grattan

72C2

 

645 935 200

September 1971

 

Canada

"I wanted to design a sports car young people could afford."

Dr. Ferry Porsche

8.5” x 5.5”

72VPC1

 

(No brochure code)

 

USA

COOL

Air Conditioning for Porsche-Audi

9” x 4”

72VPC2

 

71-031-0041

 

USA

Volkswagen Products Corporation

1972 Air Conditioners

8.5” x 11”

72VPC3

 

ZVW 401790

 

USA

THIS CAR IS COOL

Two-sided knob hanger. Folded=5.5” x 5”, unfolded=5.5" x 10"

Courtesy of John Jones

72Verkaufsprogramm

 

Germany

1972 Verkaufsprogramm

72Salesprogram

 

USA

1972 Sales Program

72USAFactbook

 

USA

1970-72 and 1973-76 Porsche-Audi Fact Books

72UPA

 

USA

1972 University Porsche-Audi 911-914-Audi Accessories, 16 pages

6" x 10"

1973  Model Year

 

 

73G1

 

1005.10

 

Germany

Der neue VW-Porsche 914/2,0.

11.6” x 8.25”

73G2

 

1008.10

 

Germany

13.8” x 9.8”

73B1

 

1005.20

 

Britain

The new VW-Porsche 914/2.0.

11.6” x 8.25”

73B2

 

1008.20

 

Britain

13.8” x 9.8”

73F1

 

1005.30

 

France

La nouvelle VW-Porsche 914/2.0

11.6” x 8.25”

73F2

 

1008.30

 

France

13.8” x 9.8”

73I2

 

1008.40

 

Italy

13.8” x 9.8”

73S1

 

1005.??

 

Spain

La nuova Volkswagen-Porsche 914/2.0

11.6” x 8.25”

73J1

 

None.

 

Japan

Porsche 914 Series Mid-Engine

21 cm x 30 cm

73J2

 

None.

 

Japan

Porsche 914/2.0 liter

21 cm x 30 cm

73USA1

 

33-73-36020

 

USA

The Porsche 914, for the fun of it.

10.85” x 8.25”

73USA2

 

33-73-36010

 

USA

The Porsche 914, for the fun of it.

14” x 10”

73USA3

 

36-60-35031

 

USA

Come in and turn on to 3 of 73’s finest.  Porsche-Audi

7.5” x 7.5”

73USA4

 

Dated 1973

 

USA

The Pursuit Porsche

Porsche 914 racing efforts, by Northern California Porsche Dealers

11” x 7”, 4 pages

Courtesy of Mark Smith

73USA5

 

36-60-32081

 

USA

Gas Cost Calculator

Courtesy of Pat Garvey

73C1

 

845-120-200

October 1972

 

Canada

10” x 8”

73IAA

 

Germany

Presse Information IAA Frankfurt 1973

73K1

 

Germany-France-Britain

Karmann

9.5” x 14.5”

73K2

 

(No brochure code)

 

Germany & France

Karmann

8.75” x 4.75”

73K3

 

1973

 

Germany, France, Britain

Karmann History 1874-1973 – 16 pages

9.15” x 9.15”

73VPC1

 

1973

 

USA

Volkswagen Products Corporation makes more than air conditioners

1974  Model Year

 

 

74G1

 

1034.10

 

Germany

Der VW-Porsche 914

11.6” x 8.25”

74G2

 

1037.10

 

Germany

13.8” x 9.8”

74G3

 

(No brochure code)

 

Germany

Modelle 74

Two-sided poster. Folded=8.25" x 11.65", unfolded=16.5" x 23.15"

74B1

 

1034.20

 

Britain

The VW-Porsche 914

11.6” x 8.25”

74B2

 

1037.20

 

Britain

13.8” x 9.8”

74F1

 

1034.30

 

France

La VW-Porsche 914

11.6” x 8.25”

74F2

 

1037.30

 

France

13.8” x 9.8”

74I2

 

1037.40

 

Italy

13.8” x 9.8”

74J1

 

None.

 

Japan

The New Porsche, 914/911/Carrera

21 cm x 30 cm

74J2

 

None.

 

Japan

Porsche 914 2.0 Liter

21 cm x 30 cm, 8 pages

74ST

 

None.

 

USA

nothing tops your Porsche 914...like a Saratoga Top

8.5" x 11"?, 4 pages

Courtesy of Ray Harvey

74USA1

 

1034.21

 

USA

The Porsche 914/1974

11.5” x 8.25”

74USA2

 

1037.21

 

USA

13.8” x 9.8”

74USA3

 

36-70-42070

 

USA

Who says an economy car has to be an economy car?

10.25” x 7.2”

74USA4

 

53-28-58011

 

USA

Accessories to

Personalize your Porsche or Accent your Audi.

9.5” x 9.5”

74USA5

 

March 1975

 

USA

914 Sebring Promotion

Porsche-Audi

11” x 8.5”

74VPC1

 

VPL 400 111

 

USA

The Cool Classics

Volkswagen Products Corporation

10” x 8”

1975  Model Year

 

 

75G1

 

1054.10

 

Germany

Der VW-Porsche 914

11.6” x 8.25”

75G2

 

1057.10

 

Germany

Der VW-Porsche 914

13.8” x 9.8”

75B1

 

1054.20

 

Britain

The VW-Porsche 914

11.6” x 8.25”

75B2

 

1057.20

 

Britain

The VW-Porsche 914

13.8” x 9.8”

75F1

 

1054.30

 

France

La VW-Porsche 914

11.6” x 8.25”

75F2

 

1057.30

 

France

La VW-Porsche 914

13.8” x 9.8”

75J1

 

None.

 

Japan

The New Porsche, 914/911/Carrera

21 cm x 30 cm

75USA1

 

33-73-56010

 

USA

The Porsche 914/1975

11.6” x 8.25”

75USA2

 

1057.21

 

USA

13.8” x 9.8”

75USA3

 

33-73-55040

 

USA

As a sports car driver, you’ve been hearing about the mid-engine

914 for 6 years.  Isn’t it about time you took it on the road?

4” x 8”

75USA4

 

???

 

USA

Hidden features that give your Porsche 914 extra value

17" x 11"

75K1

 

(No brochure code)

 

Germany & France

Karmann

8.75” x 4.75”

75VPC1

 

VPS 140 161?

 

USA

Accessories for Volkswagen Porsche Audi

Volkswagen Products Corporation

1976  Model Year

 

 

76J1

 

None.

 

Japan

The New Porsche, 914/911/911S/Carrera3.0/Turbo

21 cm x 30 cm

76USA1

 

33-73-66010

 

USA

The Porsche 914/1976

11.6” x 8.25”

76USA2

 

33-73-66011

 

USA

1976

13.8” x 9.8”

Courtesy of Geoff Bartelmes

76USA3

 

36-60-62021

 

USA

What do these cars have in common?

5.5” x 8.5”

76USA4

 

None.

 

USA

Altec Lansing Press Kit

8.5” x 11”

76VPC1

 

VPL 602 101

April 1976

 

USA

Air Conditioning for Audi Porsche

76VPC2

 

VPL 602 102

June 1976

 

USA

Accessories for Porsche & Audi

Miscellaneous

 

 

DPD1

 

USA

Maximize your 914 driving pleasure with air conditioning.

Fuchs1

 

Germany

Fuchs Hydraulikanlagen

PorFamTree

 

36-70-12011

 

USA

The Porsche Family Tree

A guide to Porsche models from 1948 to 1971 - 3.9" x 8.85"

(Similar brochures were issued each 914 model year)

 

 

Footnotes:
There are several different configurations of 914 marketing brochure print codes. 
I don't know the meaning of all the numbers, but some of the most important observations include: 
 
Early Brochure Print Code Style, printed in Germany:  W6-500-0969-0404
1.  The third number group indicates the print date: xx-xxx-0969-xxxx was printed in 09 69 = Sept 1969 
2.  If there is a lower case letter in the third place of the first number group, this indicates the language version: 
               Example:  xxe-xxx-xxxx-xxxx ... English (Europe=British) 
               Example:  xxf-xxx-xxxx-xxxx ... French 
 
Early Brochure Print Code Style, printed in USA:  33-70-06010
1.  The first digit of the third number group indicates the model year: 
               Example:  xx-xx-2xxxx ... model year 1972
 
Late Brochure Print Code Style, printed in Europe:  1057.21 
The last two digits indicate the language version, examples: 
               xxxx.10 ... German 
               xxxx.11 ... German (don't know any difference to xxxx.10) 
               xxxx.14 ... Multilingual (German, English, French, Italian) 
               xxxx.20 ... British 
               xxxx.21 ... USA 
               xxxx.30 ... French 
               xxxx.40 ... Italian 

 

 

Home      Email Me