VW-Porsche 914 Magazine Ads

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These are all of the VW-Porsche Vertriebgesellschaft mbH sponsored advertisements that I have located, but I occasionally find more from time to time, so its fair to say that this collection is not yet complete. They are grouped by format style and listed in approximate publication order, and you can see their progression of design and marketing focus over time. It is interesting to me that there are significantly more and larger-sized German 914 ads than USA 914 ads, yet the German market absorbed only about one third of the 914s exported to America. Also observe that photos from two of these ads were also issued as USA advertisements, and it is fun to compare the two versions and see how they differ. Many of the German ads are two pages and about half are in color. Note that the German ads were only issued through 1974, reflecting that the 914 VW-Porsche was only offered in Europe through the 1975 model year. The German ads came from various German-language magazines including Auto Motor Sport, Der Spiegel and Rally Racing. The smaller line art independent dealer ads may come from racing brochures.

There are a surprisingly large number of French 914 ads sponsored by VW-Porsche VG which are co-supported by BP (British Petroleum?). All French ads are in monochrome, black and white. The French ads came from l’auto journal and lui magazine.

I also wonder if other VW-Porsche VG sponsored ads were circulated in other markets where the VW-Porsche 914 was promoted? As an example, we know that the 914 was imported to Japan, Sweden, Australia, Great Britain and Italy. And what about Spain and The Netherlands? Please send me a photo of any other 914 ads you may know of or find, I will include them and give you credit.

A special thank you and my sincere appreciation extends to my fellow 914 collector friend Wolfgang Scheicher, a long-time 914 enthusiast from Austria, for his invaluable assistance in organizing this webpage and getting the details correct. And for the several very cool ads he has provided for inclusion here.

VW-Porsche sponsored 914 Advertising Key

Group A – German text, Factory-sponsored, 1 page, monochrome

Group B – German text, from Auto Motor Sport, 1969-70, 2 pages, color

Group C – German text, from Rallye Racing, 1970, 2 pages, color

Group D – German text, mostly from Der Spiegel, 1970, 1 page, color

Group E – German text, from early 1971 to late 1972, mostly 2 pages, monochrome

Group F – German text, from late 1972 through 1973, 2 pages, monochrome

Group G – German text, published only in 1974, 1 page, color

Group H – French text, various years, 1 page, monochrome

Group I – German text, Independent VWP dealer-sponsored, 1 page, monochrome line art

Group J – Italian text, one page monochrome

Group K – Dutch text, one page monochrome

Courtesy of Wolfgang Scheicher

Werbung	Bericht	Titel	Image
A01	1969	Der Sportwagen Courtesy of Wolfgang Scheicher
A02	1973?	Vier Jahre Vorsprung Courtesy of Wolfgang Scheicher
A03		Viel Vergnugen Courtesy of Wolfgang Scheicher
A04	1970	ONS Handbuch Courtesy of Wolfgang Scheicher
A05	???	Uuser Jüungster ist auch uuser erfolreichster Courtesy of Wolfgang Scheicher
A06	1970?	1970 Was für ein Jahr Courtesy of Wolfgang Scheicher
A07	1973?	911 & 914 Startbereit zur Probefarht Courtesy of Wolfgang Scheicher
A08	1973?	911 & 914 Startbereit zur Probefarht Courtesy of Wolfgang Scheicher
*B01	AMS 25/1969 and DS 49/1969	VW und Porsche stellen vor
*B02	AMS 26/1969 and DS 52/1969	Das VW-Porsche-Konzept
*B03	AMS 01/1970 and DS 03/1970	Warum der VW-Porsche 914
*B04	AMS 02/1970	Der Sportwagen der anders ist
*B05	AMS 03/1970	Im VW-Porsche stecken 50 Jahre
*B06	AMS 06/1970 and DS 17/1970	Hier Hat Man
*B07	AMS 08/1970 and DS 19/1970	Der VW-Porsche 914
*B08	AMS 09/1970	Der Sportwagen
*B09	AMS 10/1970	20000 Mark
*B10	AMS 12/1970 and DS 23/1970	Ich konnte
*B11	AMS 14/1970 and DS 21/1970	Der Kurvenkunstler
*C01	RR 03/1970	20000 Mark
*C02	RR 04/1970	Der Sportwagen
*C03	RR 05/1970	Mit dem 914/6
*C04	RR 06/1970	Viel Vergnugen
*D01	ADAC 10/1970	Der erfolgreichste
D01A	Stern 37/1970	Der erfolgreichste Courtesy of Wolfgang Scheicher
*D02	DS 43/1970	Der Wagen Courtesy of Wolfgang Scheicher
*D03	DS 1970	Mit Dem VW-Porsche 914 Courtesy of Wolfgang Scheicher
*D04	DS 46/1970	Ohne Mittlemotor Courtesy of Wolfgang Scheicher
*D05	DS 1970	Der VW-Porsche 914 Courtesy of Wolfgang Scheicher
*D06	DS 49/1970	Das Cabriolet Courtesy of Wolfgang Scheicher
*E01	AMS 04/1971	Deutschlands jungster Sportwagen
*E02	AMS 07/1971	Was den VW-Porsche 914
*E03	AMS 09/1971	Der Kurvenstar ohne Alluren
*E04	AMS 11/1971	Dieses Cabriolet
*E05	AMS 07/1972 and DS 15/1972	Deutschlands schnellster Verkaufserfolg
*E06	AMS 08/1972 and DS 17/1972	Der Mittelmotor-Porsche
*E07	AMS 09/1972 and DS 19/1972	Meister aller Kurven
*E08	1972	Das Sonnen Coupe
*E09	AMS 18/1972 and DS 37/1972	Das ist der neue VW-Porsche
*E10	AMS 19/1972 and DS 1972	Deutschlands schnellster Verkaufserfolg hat jetzt 100 PS Und alles was Ihn so erfolgriech gamacht hat E10 is a single 3-page ad where faces 1 and 2 are back-to-back, a unique format.
*E11	AMS 1971 and DS 1971	Der 370-Liter Sportwagen
*F01	AMS 20/1972 and DS 41/72	Der Neue 100 PS-Motor
*F02	AMS 21/1972 and DS 43/1972	Der neue VW Porsche. Jetzt betragt
*F03	AMS 22/1972 and DS 1972	Der neue VW-Porsche uberholt
*F04	AMS 23/1972	Ist es ein Wunder A unique format
*F05	AMS 07/1973	Dieser Mittelmotor-Sportwagen
*F06	AMS 09/1973 and DS 16/1973	Dieses Cabrio ist schnell
*F07	AMS 10/1973 and DS 18/1973	Dieser Mittlemotor
*F08	AMS 11/1973 and DS 1973	Die harteste Teststrecke
*F09	AMS 18/1973 and DS 35/1973	210 Liter hin
*F10	AMS 19/1973 and DS 38/1973	Von Coupe auf Cabrio in 38 sec
*F11	AMS 20/1973 and DS 40/1973	Mehr drin als dran
*F12	AMS 21/1973 and DS 41/1973	Dieser 2-Liter-Sportwagen
*G01	AMS 09/1974	Das Sonnen Coupe
*G02	AMS 10/1974	Ein Platz
*G03	AMS 11/1974	Nichts bringt schoner in Fahrt
*G04	AMS 12/1974	Die Schonste Art, braun zu werden
*G05	AMS 20/1974	Mehr Farbe. Mehr Spaß. Mehr Sichereit.
*G06	AMS 21/1974	Auf geht’s
*G07	AMS 22/1974	Ein Auto fur Liebhaber
*H01	1971	A la place
H02	1971	Qui a fait quoi?
*H03	Lui Apr 1971	Le coupe VW-Porsche
*H04	1972	En France
*H05	1972	Maintenant il fait du bons
*H06	February 1973	La Nouvelle
*H07	1973	Tel qui rit Vendredi
*H08	May 1971	Avec la VW-Porsche
*H09	June 1971	Roulez en Porsche
I01	Aus Powerslide 5/1970	AMAG - Die Goldene Mitte Courtesy of Wolfgang Scheicher
I02		Hans Buchwinkler Courtesy of Wolfgang Scheicher
I03		Fahrzeughaus Hans Thierolf Courtesy of Wolfgang Scheicher
I04		Auto-Kraft oHG Courtesy of Wolfgang Scheicher
I04A		Auto-Kraft oHG Courtesy of Wolfgang Scheicher
I04B		Auto-Kraft oHG Courtesy of Wolfgang Scheicher
I05		Raffay + Co Courtesy of Wolfgang Scheicher
I05A		Raffay + Co Courtesy of Wolfgang Scheicher
I06		AutoHaus Walter Huber Courtesy of Wolfgang Scheicher
I07		MAHAG-Sportwagen-Zentrum-GmbH Courtesy of Wolfgang Scheicher
I08		Bernard Knubel Courtesy of Wolfgang Scheicher
I09		Ernst Islinger GmbH Courtesy of Wolfgang Scheicher
I10		Autohaus Pillenstein - Herbst Courtesy of Wolfgang Scheicher
I11		Glockler Courtesy of Wolfgang Scheicher
I12		Central Garage - R.O. Jung Courtesy of Wolfgang Scheicher
I13	1971	Lohr & Becker Courtesy of Wolfgang Scheicher
I14		Eduard Winter Courtesy of Wolfgang Scheicher
I15		Eduard Winter Courtesy of Wolfgang Scheicher
I16		Petermax Müller Courtesy of Wolfgang Scheicher
I17		Petermax Müller Courtesy of Wolfgang Scheicher
I18		Mahag Courtesy of Wolfgang Scheicher
*J01	1970	Il motore non e davanti ne dietro
*J02	Da Rivista D'epoca 1971	Scattante...
K01		Pon’s Courtesy of Wolfgang Scheicher
K02	1970	Pon’s Courtesy of Wolfgang Scheicher
94 Ads

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