Gustl's 914 Porsche Marketing Brochure Archive

 

Home      Email Me

 

Wolfgang Scheicher, better known as ‘Gustl’ in our 914 community, provided much of the information presented here including most of the good quality images, from his extensive 914 brochure collection for your information and enjoyment. This webpage is dedicated to Wolfgangs' endless enthusiasm for the 914 VW-Porsche and recognizes his considerable contributions to the 914 community. Contact Wolfgang at Gustl-at-914freunde-dot-de with any questions.

 

If you have better information or images, please send them to me and I will give you credit.

 

Brochure Cover Image

 

Brochure ID

and

Market

 

Brochure Title

1970 Model Year

 

 

zBroT_70G1

70G1

 

W6-500-0969-0404

September 1969

 

Germany

Der VW-Porsche 914

8.25” x 11.6”

zBroT_70G2

70G2

 

W5-180-1069-0704

October 1969

 

Germany

 

VW und Porsche stellen den kompromiίlosen

Sportwagen vor:  VW-Porsche 914

9.8” x 13.8”

 

zBroT_70G3

70G3

 

F1-005-1169-03B6

November 1969

 

Germany

VW-Porsche Vertriebsgesellschaft mbH

Verkaufsprogramm 1970

11” x 8.35”

zBroT_70G4

70G4

 

W7-065-1169-0404

November 1969

 

Germany

Die Sportomatic.

8.25” x 11.6”

zBroT_70G5

70G5

 

F3-015-1069-0504

October 1969

 

Germany

Einladung (an invitation to test drive a 914 and 914/6)

8.25” x 5.5”

zBroT_70B1

70B1

 

W6e-030-1069-0404

October 1969

 

Britain

The VW-Porsche 914

8.25” x 11.6”

zBroT_70B2

70B2

 

W5e-010-0270-0704

February 1970

 

Britain

VW and Porsche present the no-compromise sports car: 

VW-Porsche 914

9.8” x 13.8”

zBroT_70B3

70B3

 

Britain

VW-Porsche Vertriebsgesellschaft mbH

Sales Program 1970

zBroT_70B4

70B4

 

W7e-0170-0404

January 1970

 

Britain

The Sportomatic

8.25” x 11.6”

zBroT_70F1

70F1

 

W6f-70-0969-0404

September 1969

 

France

La VW-Porsche 914

8.25” x 11.6”

zBroT_70F2

70F2

 

W5f-040-1069-0704

October 1969

 

France

VW et Porsche vous presentment une voiture de sport absolument

libre de tout compromise:  la VW-Porsche 914

9.8” x 13.8”

zBroT_70F3

70F3

 

W7f-010-0270-0404

February 1970

 

France

La Sportomatic

8.25” x 11.6”

zBroT_70I1

70I1

 

Italy

Volkswagen e Porsche presentano

la vettura sportive senza compromessi:  la 914.

9.8” x 13.8”

zBroT_70USA1

70USA1

 

87-13-06010

 

USA

If you don’t get a back seat,

you should at least get an engine in its place.

10.6” x 13.9”

zBroT_70USA2

70USA2

 

87-13-06020

 

USA

Why a mid-engine Porsche?

8.75” x 12”

 

Courtesy of Toby Erkson

zBroT_70USA3

70USA3

 

33-70-06010

 

USA

Why did Porsche make six Porsches this year?

9.15” x 3.6”

zBroT_70USA4

70USA4

 

USA

You are invited to be here when the lights go on.

70USA5

 

USA

Introducing Automobile Service for People

Porsche Audi Manhattan

8” x 6.5”, 8 pages

zBroT_70K1

70K1

 

(No brochure code)

 

Germany

Karmann

9.45” x 4.75”

zBroT_70VW1

70VW1

 

152.958.00

September 1969

 

Germany

Der Kδfer und seine Nachkommen.

10.25” x 7.24”

zBroT_70VW2

70VW2

 

(No brochure code)

 

France-Netherlands

Gamme 70 Gamma

4" x 8.5" or a total of 24.5" x 8.5" when folded out

zBroT_70Leasing_CutrightPA

1970 Leasing

 

USA

1970 Leasing - Cutright Porsche Audi

1971 Model Year

 

 

zBroT_71G1

71G1

 

W35-100-0970-1104

September 1970

 

Germany

VW-Porsche 914 Der Sportwagen mit Mittelmotor

8.25” x 11.6”

zBroT_71G2

71G2

 

F14-003-0970-03B6

September 1970

 

Germany

 

VW-Porsche Vertriebsgesellschaft mbH

Verkaufsprogramm 1971

11” x 8.3”

zBroT_71G3

71G3

 

W37-050-0970-0401 So.

September 1970

 

Germany

86 Stunden Marathon de la Route auf dem Nurburgring:

4 pages

8.25” x 11.6”

zBroT_71B1

71B1

 

W35e-030-0970-1104

September 1970

 

Britain

VW-Porsche 914 The mid-engined sports car

8.25” x 11.6”

zBroT_71B2

71B2

 

Britain

 

VW-Porsche Vertriebsgesellschaft mbH

Sales Program 1971

11” x 8.3”

zBroT_71F1

71F1

 

W35f-030-0970-1104

September 1970

 

France

VW-Porsche 914

La voiture de sport avec moteur central

8.25” x 11.6”

zBroT_71D1

71D1

 

None

1970

 

Dutch

VW-Porsche 914

de sportwagen met centrale motor

8.25” x 11.6”

zBroT_71I1

71I1

 

W35i-023-0970-1104-252.514.51/P

September 1970

 

Italy

Volkswagen-Porsche 914

La vettura sportiva con motore centrale

8.25” x 11.6”

zBroT_71USA1

71USA1

 

33-70-16010

 

USA

Six ways to fall in love with a Porsche this year.

9.15” x 3.6”

zBroT_71USA2

71USA2

 

33-73-16010

 

USA

Why a mid-engine Porsche?

8.75" x 12"

zBroT_71USA3

71USA3

 

36-70-12021

 

USA

Shhhh.

4” x 8”

zBroT_71USA4

71USA4

 

36-70-12050

 

USA

Whatever happened to the Porsche we used to know?

8” x 8”, 8 pages

zBroT_71K1

71K1

 

June 1971

 

Germany, France, Britain

Karmann History 1874-1971 – 28 pages

9.15” x 9.15”

1972  Model Year

 

 

zBroT_72G1

72G1

 

W47-100-971-0704

September 1971

 

Germany

Der Sportwagen mit dem Rennwagenkonzept:

Der VW-Porsche 914.

11.6” x 8.25”

zBroT_72G2

72G2

 

W49-080-971-0704

September 1971

 

Germany

 

Der Sportwagen mit dem Rennwagenkonzept:

Der VW-Porsche 914.

13.8” x 9.8”

zBroT_72B1

72B1

 

W47e-018-971-0704

September 1971

 

Britain

The Sports Car with the Race Car Design:  The VW-Porsche 914

11.6” x 8.25”

zBroT_72F1

72F1

 

W47f-022-971-0704

September 1971

 

France

La voiture de sport avec la conception

des voitures de cours la VW-Porsche 914

11.6” x 8.25”

zBroT_72F2

72F2

 

W49f-012-971-0704

September 1971

 

France

 

La voiture de sport avec la conception des voitures de cours

la VW-Porsche 914

13.8” x 9.8”

zBroT_72I1

72I1

 

Italy

Volkswagen-Porsche 914:

costruita come una vettura da corsa

11.6” x 8.25”

zBroT_72D1

72D1

 

W47

February 1972

 

Denmark

Sportsvognen med racervognsdesign

VW-Porsche 914

11.6” x 8.25”

zBroT_72J1

72J1

 

None.

 

Japan

'72 Porsche

21 cm x 30 cm

zBroT_72USA1

72USA1

 

(No brochure code)

 

USA

11” x 8.5”

zBroT_72USA2

72USA2

 

33-73-26010

 

USA

Let it entertain you.

8.25” x 10.5”

zBroT_72USA3

72USA3

 

52-10-28011

 

USA

Accessories

9.5” x 10”, 12 pages

zBroT_72USA4

72USA4

 

USA

Porsche goes racing!

zBroT_72USA5

72USA5

 

36-73-15010

September 1971?

 

USA

"I wanted to design a sports car young people could afford."

Dr. Ferry Porsche

8.5” x 5.5”

72USA6

 

USA

How a car works vs. How an Audi works.

zBroT_72Blau1

72Blau1

 

1972

 

Britain

"Blaupunkt Car Radio"

8.25” x 11.75”

zBroT_72C1

72C1

 

645 934 200

September 1971

 

Canada

"Porsche presents the no-compromise sports car: Porsche 914."

Dr. Ferry Porsche

9.8” x 13.8”

Courtesy of Alan Grattan

zBroT_72C2

72C2

 

645 935 200

September 1971

 

Canada

"I wanted to design a sports car young people could afford."

Dr. Ferry Porsche

8.5” x 5.5”

zBroT_72VPC1

72VPC1

 

(No brochure code)

 

USA

COOL

Air Conditioning for Porsche-Audi

9” x 4”

zBroT_72VPC2

72VPC2

 

71-031-0041

 

USA

Volkswagen Products Corporation

1972 Air Conditioners

8.5” x 11”

zBroT_72VPC3

72VPC3

 

ZVW 401790

 

USA

THIS CAR IS COOL

Two-sided knob hanger. Folded=5.5” x 5”, unfolded=5.5" x 10"

Courtesy of John Jones

zBroT_72Verkaufsprogramm

72Verkaufsprogramm

 

Germany

1972 Verkaufsprogramm

zBroT_72SalesProgram

72Salesprogram

 

USA

1972 Sales Program

zBroT_72USAFactbook

72USAFactbook

 

USA

1970-72 and 1973-76 Porsche-Audi Fact Books

zBroT_72UPA

72UPA

 

USA

1972 University Porsche-Audi 911-914-Audi Accessories, 16 pages

6" x 10"

1973  Model Year

 

 

zBroT_73G1

73G1

 

1005.10

 

Germany

Der neue VW-Porsche 914/2,0.

11.6” x 8.25”

zBroT_73G2

73G2

 

1008.10

 

Germany

13.8” x 9.8”

zBroT_73B1

73B1

 

1005.20

 

Britain

The new VW-Porsche 914/2.0.

11.6” x 8.25”

zBroT_73B2

73B2

 

1008.20

 

Britain

13.8” x 9.8”

zBroT_73F1

73F1

 

1005.30

 

France

La nouvelle VW-Porsche 914/2.0

11.6” x 8.25”

zBroT_73F2

73F2

 

1008.30

 

France

13.8” x 9.8”

zBroT_73I2

73I2

 

1008.40

 

Italy

13.8” x 9.8”

zBroT_73S1

73S1

 

1005.??

 

Spain

La nuova Volkswagen-Porsche 914/2.0

11.6” x 8.25”

zBroT_73J1

73J1

 

None.

 

Japan

Porsche 914 Series Mid-Engine

21 cm x 30 cm

zBroT_73J2

73J2

 

None.

 

Japan

Porsche 914/2.0 liter

21 cm x 30 cm

zBroT_73USA1

73USA1

 

33-73-36020

 

USA

The Porsche 914, for the fun of it.

10.85” x 8.25”

zBroT_73USA2

73USA2

 

33-73-36010

 

USA

The Porsche 914, for the fun of it.

14” x 10”

zBroT_73USA3

73USA3

 

36-60-35031

 

USA

Come in and turn on to 3 of 73’s finest.  Porsche-Audi

7.5” x 7.5”

zBroT_73USA4

73USA4

 

Dated 1973

 

USA

The Pursuit Porsche

Porsche 914 racing efforts, by Northern California Porsche Dealers

11” x 7”, 4 pages

Courtesy of Mark Smith

zBroT_73USA5

73USA5

 

36-60-32081

 

USA

Gas Cost Calculator

Courtesy of Pat Garvey

zBroT_73C1

73C1

 

845-120-200

October 1972

 

Canada

10” x 8”

zBroT_73IAA

73IAA

 

Germany

Presse Information IAA Frankfurt 1973

zBroT_73K1

73K1

 

Germany-France-Britain

Karmann

9.5” x 14.5”

zBroT_73K2

73K2

 

(No brochure code)

 

Germany & France

Karmann

8.75” x 4.75”

zBroT_73K3

73K3

 

1973

 

Germany, France, Britain

Karmann History 1874-1973 – 16 pages

9.15” x 9.15”

zBroT_73VPC1

73VPC1

 

1973

 

USA

Volkswagen Products Corporation makes more than air conditioners

1974  Model Year

 

 

zBroT_74G1

74G1

 

1034.10

 

Germany

Der VW-Porsche 914

11.6” x 8.25”

zBroT_74G2

74G2

 

1037.10

 

Germany

13.8” x 9.8”

zBroT_74G3

74G3

 

(No brochure code)

 

Germany

Modelle 74

Two-sided poster. Folded=8.25" x 11.65", unfolded=16.5" x 23.15"

zBroT_74B1

74B1

 

1034.20

 

Britain

The VW-Porsche 914

11.6” x 8.25”

zBroT_74B2

74B2

 

1037.20

 

Britain

13.8” x 9.8”

zBroT_74F1

74F1

 

1034.30

 

France

La VW-Porsche 914

11.6” x 8.25”

zBroT_74F2

74F2

 

1037.30

 

France

13.8” x 9.8”

zBroT_74I2

74I2

 

1037.40

 

Italy

13.8” x 9.8”

zBroT_74J1

74J1

 

None.

 

Japan

The New Porsche, 914/911/Carrera

21 cm x 30 cm

zBroT_74J2

74J2

 

None.

 

Japan

Porsche 914 2.0 Liter

21 cm x 30 cm, 8 pages

zBroT_74ST

74ST

 

None.

 

USA

nothing tops your Porsche 914...like a Saratoga Top

8.5" x 11"?, 4 pages

Courtesy of Ray Harvey

zBroT_74USA1

74USA1

 

1034.21

 

USA

The Porsche 914/1974

11.5” x 8.25”

zBroT_74USA2

74USA2

 

1037.21

 

USA

13.8” x 9.8”

zBroT_74USA3

74USA3

 

36-70-42070

 

USA

Who says an economy car has to be an economy car?

10.25” x 7.2”

zBroT_74USA4

74USA4

 

53-28-58011

 

USA

Accessories to

Personalize your Porsche or Accent your Audi.

9.5” x 9.5”

zBroT_74USA5

74USA5

 

March 1975

 

USA

914 Sebring Promotion

Porsche-Audi

11” x 8.5”

74USA6

 

USA

If the Porsche is your kind of sports car…

maybe an Audi should be your family car

zBroT_74VPC1

74VPC1

 

VPL 400 111

 

USA

The Cool Classics

Volkswagen Products Corporation

10” x 8”

1975  Model Year

 

 

zBroT_75G1

75G1

 

1054.10

 

Germany

Der VW-Porsche 914

11.6” x 8.25”

zBroT_75G2

75G2

 

1057.10

 

Germany

Der VW-Porsche 914

13.8” x 9.8”

zBroT_75B1

75B1

 

1054.20

 

Britain

The VW-Porsche 914

11.6” x 8.25”

zBroT_75B2

75B2

 

1057.20

 

Britain

The VW-Porsche 914

13.8” x 9.8”

zBroT_75F1

75F1

 

1054.30

 

France

La VW-Porsche 914

11.6” x 8.25”

zBroT_75F2

75F2

 

1057.30

 

France

La VW-Porsche 914

13.8” x 9.8”

zBroT_75J1

75J1

 

None.

 

Japan

The New Porsche, 914/911/Carrera

21 cm x 30 cm

zBroT_75USA1

75USA1

 

33-73-56010

 

USA

The Porsche 914/1975

11.6” x 8.25”

zBroT_75USA2

75USA2

 

1057.21

 

USA

13.8” x 9.8”

zBroT_75USA3

75USA3

 

33-73-55040

 

USA

As a sports car driver, you’ve been hearing about the mid-engine

914 for 6 years.  Isn’t it about time you took it on the road?

4” x 8”

zBroT_75USA4

75USA4

 

36-70-52021

 

USA

Hidden features that give your Porsche 914 extra value

17" x 12"

zBroT_75K1

75K1

 

(No brochure code)

 

Germany & France

Karmann

8.75” x 4.75”

zBroT_75VPC1

75VPC1

 

VPS 140 161?

 

USA

Accessories for Volkswagen Porsche Audi

Volkswagen Products Corporation

1976  Model Year

 

 

zBroT_76J1

76J1

 

None.

 

Japan

The New Porsche, 914/911/911S/Carrera3.0/Turbo

21 cm x 30 cm

zBroT_76USA1

76USA1

 

33-73-66010

 

USA

The Porsche 914/1976

11.6” x 8.25”

zBroT_76USA2

76USA2

 

33-73-66011

 

USA

1976

13.8” x 9.8”

Courtesy of Geoff Bartelmes

zBroT_76USA3

76USA3

 

36-60-62021

 

USA

What do these cars have in common?

5.5” x 8.5”

zBroT_76USA4

76USA4

 

None.

 

USA

Altec Lansing Press Kit

8.5” x 11”

zBroT_76VPC1

76VPC1

 

VPL 602 101

April 1976

 

USA

Air Conditioning for Audi Porsche

zBroT_76VPC2

76VPC2

 

VPL 602 102

June 1976

 

USA

Accessories for Porsche & Audi

Miscellaneous

 

 

zBroT_DPD1

DPD1

 

USA

Maximize your 914 driving pleasure with air conditioning.

zBroT_Fuchs1

Fuchs1

 

Germany

Fuchs Hydraulikanlagen

zBroT_PorFamTree

PorFamTree

 

36-70-12011

 

USA

The Porsche Family Tree

A guide to Porsche models from 1948 to 1971 - 3.9" x 8.85"

(Similar brochures were issued each 914 model year)

 

 

Footnotes:
There are several different configurations of 914 marketing brochure print codes. 
I don't know the meaning of all the numbers, but some of the most important observations include: 
 
Early Brochure Print Code Style, printed in Germany:  W6-500-0969-0404
1.  The third number group indicates the print date: xx-xxx-0969-xxxx was printed in 09 69 = Sept 1969 
2.  If there is a lower case letter in the third place of the first number group, this indicates the language version: 
               Example:  xxe-xxx-xxxx-xxxx ... English (Europe=British) 
               Example:  xxf-xxx-xxxx-xxxx ... French 
 
Early Brochure Print Code Style, printed in USA:  33-70-06010
1.  The first digit of the third number group indicates the model year: 
               Example:  xx-xx-2xxxx ... model year 1972
 
Late Brochure Print Code Style, printed in Europe:  1057.21 
The last two digits indicate the language version, examples: 
               xxxx.10 ... German 
               xxxx.11 ... German (don't know any difference to xxxx.10) 
               xxxx.14 ... Multilingual (German, English, French, Italian) 
               xxxx.20 ... British 
               xxxx.21 ... USA 
               xxxx.30 ... French 
               xxxx.40 ... Italian 

 

 

Home      Email Me